ON is the brainchild of creative director Andrew P Hind, a veteran print designer renowned for his 20-year career as art editor for Edge, the globally renowned game magazine, and his work at boutique book publisher Tune & Fairweather.

Nathan Brown's favourite genre of videogames is so of-the-moment that it doesn't yet have its own Steam tag. In our first issue, he takes us through the dizzying, full-pelt world of run-based games, which offer a full campaign experience with endless variation in well under an hour.

During the pandemic, Yussef Cole and his partner, a psychoanalyst, found themselves pondering how certain games provided fascinating insights into how we think about death. In our first issue, Cole focuses in on Cyberpunk 2077 in particular.

Keza MacDonald has been besotted with Nintendo since the days of the SNES. In our first issue, she looks back at some of the most important games in a beloved catalogue, and ponders why Nintendo's games remain synonymous with fun itself.

It's been true since the days of the Game Boy: no handheld games console is ready to launch without a stellar puzzle game. For our first issue, Christian Donlan picks over some of his favourite examples, taking us from Columns right up to Puyo Puyo Tetris.

Keith Stuart wants to take readers on a tour of one of SEGA's most charismatic creations, the Sega Model 1 arcade board. It gave us the likes of Virtua Racing and Virtua Fighter, and helped usher in an era of graceful minimalism that survives to this day.

Game developer and writer Jen Simpkins is fascinated by the complex rituals of personal style, but bounced off the latest instalment of Style Boutique in under a day. It's made her wonder: where are the dress-up games with the depth and intrigue of real-life fashion?

In a quest to understand her new home in Tokyo, Margaret Robertson starts with a piece of paper and unravels it to reveal an intriguing and often ignored aspect of Japanese game-making. In our first issue you can read her fascinating piece on Japan's paper play pioneers.